The ALLOW logo embodies our brand idea of ‘United for low carbon. Two words, ALUMINIUM and LOW come together at a special interacting angle, creating a memorable wordmark with a subtle downwards motion that symbolizes our commitment for a low carbon footprint for the benefit of everyone along the value chain.
The ALLOW design principle is based on the angle of interaction derived from the logo. Two staggered, slanting elements come together and form a container for placing imagery. 
UC RUSAL is delighted to announce the launch of its bespoke new low carbon aluminium brand, ALLOW, which features a significantly lower carbon footprint specific volume of greenhouse gas emissions, as compared to the industry average. To mark the official launch of the ALLOW brand, customers and representatives from across the aluminium sector were invited to a much anticipated event in London.

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